https://www.wordsthatmoveminds.com/blog daily 0.75 2026-02-03 https://www.wordsthatmoveminds.com/blog/a-guide-to-brand-benefits monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1769106823541-AU0D6MC9FCYVDRO1CV00/unsplash-image-IxBCafdQItg.jpg Blog - 3 Types of Brand Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1769107647323-QFJ673Z2M9YVU7ROYK2T/unsplash-image-8ryz8T0bWx4.jpg Blog - 3 Types of Brand Benefits - To customers, a brand is shorthand for expected outcomes. And those outcomes are benefits. They help people accomplish what they set out to do and avoid the hassles along the way. Some benefits are baked into the product. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/6b509c2e-b233-459f-9821-f034dd9f1da6/unsplash-image-0gVthlBI_Z4.jpg Blog - 3 Types of Brand Benefits - You’ll notice a pattern. People will usually rave about speed, comfort, reliability, clarity, and ease. They compare how the brand made them feel or what it helped them do. Let’s examine some patterns that sort neatly into three types of brand benefits. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1769108217627-PSAKQ68RISHHMNZWITY3/unsplash-image-WpdpUUcbGJM.jpg Blog - 3 Types of Brand Benefits - When it comes to branding, they achieve functional loyalty with low-friction shoes for everyday life. The iconic slip‑on design eliminates laces and break‑in time, so you’re out the door in a matter of seconds. Not to mention their lightweight materials and cushy insoles keep errands and commutes comfortable. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1769108787208-6M1Z8FWXEFDDG1086IGV/unsplash-image-KcPOIFaQDzo.jpg Blog - 3 Types of Brand Benefits https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1769109344957-4MMEJ3B114XL13G9FENV/unsplash-image-RVnDPsyiLEg.jpg Blog - 3 Types of Brand Benefits - “It’s like milk but made for humans” draws a bright line, so your carton signals climate‑forward values without a lecture. In many markets, on‑pack climate information turns a small habit into a statement of intent every time you open the fridge. Oatly is a beverage, but it also broadcasts who you are and where you think things should be headed. https://www.wordsthatmoveminds.com/blog/what-is-a-brand-strategy monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1767900789599-ZEUZ23MHGHAG615CMPKP/unsplash-image-r3iAqHb7JWs.jpg Blog - What is a Brand Strategy? - So if we’re going to use the word, let’s use it in a less fluffy way. No jargon. No gloss. No spin. In this blog, I’ll break down what a brand strategy actually is, why it matters, and how to build one that earns attention and trust (without sounding like a buzzword). https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1767900945213-E2Y3NKA16CXT1NGR5HKD/unsplash-image-_94HLr_QXo8.jpg Blog - What is a Brand Strategy? - If it only holds when it’s convenient, it’s not a purpose. It’s just PR. Don’t do the PR thing. Be genuine. Be real. Make it visible at every touchpoint: product choices, policies, support, and hiring. The list goes on. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/cac812e7-0ae2-402a-9119-b3177d93c355/unsplash-image-RBnP_OdmTeE.jpg Blog - What is a Brand Strategy? - Emotions play a major role in how your target audience responds to your brand. Here are some things to keep in mind to ensure you’re making the right connections: Talk to customers. Ask what they felt before, during, and after choosing you. Map those emotions. Identify the moments that matter most and build your brand around them: relief, momentum, belonging, pride, safety. Build stories that reinforce those emotions. The right details become lore. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1767901794925-DT8LQSGI9RDZP2YBNTOE/unsplash-image-6npyZ5CmluM.jpg Blog - What is a Brand Strategy? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordsthatmoveminds.com/blog/behavioral-psychology-amp-consumer-science monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/5f10cf6a-7046-4d1e-8832-2853796bd286/unsplash-image-QNksRh6CnXU.jpg Blog - Behavioral Psychology & Consumer Science - As much as we’d like to compare our brains to computer software, it just doesn’t work that way. And the reality is, we’ve got a long way to go before we truly understand everything that could possibly be known about how our brains work. But we do know enough to influence and drive certain behaviors. In the previous post, I explored how behavioral psychology quietly shapes consumer decisions. I dove into the why. But most importantly, I emphasized the ethical implications and more human-centered ways to make connections. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1764885762450-AVDNOH55B3ZP5ZTP13W4/unsplash-image-JdTGgKOIbrs.jpg Blog - Behavioral Psychology & Consumer Science - If you do it right, social proof becomes a trust signal. It helps people feel like they’re in good company. You can learn more about the different types of Social Proof here. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1764886019940-UZWHQ9YW9PZJ8R8FB5HG/unsplash-image-BXOXnQ26B7o.jpg Blog - Behavioral Psychology & Consumer Science - As human beings, we value what’s limited. We also prefer avoiding loss over gaining the same amount. There’s a way to create urgency without eroding the trust you’ve gained from your customers. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1764722306259-FHBHACE2A71PGN7L8E2Y/unsplash-image-OwOAAshakBw.jpg Blog - Behavioral Psychology & Consumer Science - Same facts, different frame, different outcomes. What do I mean by that? People often make decisions based on how the same facts are presented. So you need to be deliberate with how you frame. Wording makes all the difference. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1764722582701-V30VZB19EZ4VBC9BUGN1/unsplash-image-uftqFbfWGFY.jpg Blog - Behavioral Psychology & Consumer Science - When you pair consistent brand cues (sound, color, phrase) with positive outcomes, you create automatic, favorable associations. And behaviors followed by timely, meaningful rewards get repeated and become habits. Remember to make those rewards useful and tied to outcomes (avoid engagement bait altogether). After a little while, reduce the frequency of your cadence to avoid manipulative compulsion loops. And always allow easy opt-outs. When you pair your brand cues with real wins and reward meaningful actions, the value you offer should become a habit, not a gimmick. https://www.wordsthatmoveminds.com/blog/how-behavioral-psychology-shapes-consumer-choices monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1764188558320-QHI8QDMLIEVCW03E0O0X/unsplash-image-zm4CcBeBbp8.jpg Blog - Behavioral Psychology & Consumer Science - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1764200460008-JAXJ7KH53SNDJA5BEZEH/unsplash-image-8xAA0f9yQnE.jpg Blog - Behavioral Psychology & Consumer Science - Behavioral psychology offers many insights. How you use these principles, well, I hope you use them wisely and ethically. Because out there, you’ll come across a ton of content that offers the same methods and tactics with the sole intent to “sell.” It’s how you use those strategies that makes all the difference. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1764615155337-QN6DLARLQ6D7WT691797/unsplash-image-9A9TcXEsy6c.jpg Blog - Behavioral Psychology & Consumer Science - In a nutshell, our environment is filled with stimuli that drive us to do what we do—and why. Psychological triggers like “scarcity” and “social proof” play a major role in motivating our actions. They create emotional connections. https://www.wordsthatmoveminds.com/blog/how-to-write-a-blog monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1761597284766-OEYOFVLW53FW7DS9LWZS/unsplash-image-XrSzacdYbtQ.jpg Blog - How to Write a Compelling Blog - Remember, if you have a compelling story to share, one that emotionally resonates with your core audience, you’ll keep the reader on the page wanting to learn more. And as I’ll detail a bit more in an upcoming post, even AI can’t write something as engaging and captivating as you can. Why? Because AI doesn’t have its own story to tell. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1761597850488-Z7QFV1GLJ0R08R6QTIWV/unsplash-image-333oj7zFsdg.jpg Blog - How to Write a Compelling Blog - But if you don’t want to lose your reader, regardless of how promising or interesting your ideas or solutions are, you’ve got to properly structure your blog. And do it in such a way that the reader doesn't fall asleep at their keyboard because they were so bored by your writing. How you format your blog makes all the difference in keeping the reader on the page. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1761598007916-DNA9Z7UKTBD50UK8JW0E/unsplash-image-xE0RlkfJ41U.jpg Blog - How to Write a Compelling Blog - The title or headline doesn’t need to be the first thing you think of before drafting your blog. Sometimes it takes writing the entire post for a title to come to us. This is also where your copywriting skills need to kick in. Because it’s going to be the first thing your readers see, you want to make sure the title is captivating enough to hook your audience. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1761598773451-2RC0JMD13UN9G4OE9K1T/unsplash-image-1K9T5YiZ2WU.jpg Blog - How to Write a Compelling Blog - On a short side tangent, I won’t discuss the science behind attention span decline here or the fact that people aren’t reading as much as they used to. But the reality is that it's becoming increasingly difficult to grab people’s attention through the written word alone. Having said that, engaging and attention-grabbing content follows certain principles. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1761599177791-G0KA5IGK7N2CJJUP1K6D/unsplash-image-raJrSL-LfVg.jpg Blog - How to Write a Compelling Blog - In simple terms, shorter sentences are easier to process, which improves comprehension and retention. It also gives your blog content the breathing room necessary to improve readability and focus. This is called white space (or negative space), the empty spacing around and between your text. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1761599724277-B65K3UDU6M1RKCKX3YJ1/unsplash-image-HA-0i0E7sq4.jpg Blog - How to Write a Compelling Blog - The visual itself doesn’t always have to be anything specific or directly related to your content. Take my blogs, for instance. Sometimes, visuals just make the text stand out more, rather than adding direct value for the reader. Ideally, visuals can make the reading experience more dynamic. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1761600043635-692KNJXO5YGDF5BO59W3/unsplash-image-P5BDtCqLvTc.jpg Blog - How to Write a Compelling Blog - By the very end of your blog post, you’ll also want to provide a Call-to-Action (CTA). Suggest what the reader can do next, now that they’ve made it to the end of your blog. Side note: It’s also a good idea to include a CTA earlier in the blog-reading experience, since not everyone will read all the way to the very end of your post. https://www.wordsthatmoveminds.com/blog/what-is-a-blog monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1759447069770-S23KITW7W5IM7RL70DZZ/unsplash-image-241bwQl2uWE.jpg Blog - What is a Blog? - Blogging gave many of us a voice, an online platform where we could express our opinions, share useful insights, and offer unique perspectives. It’s even become a way for businesses and organizations to showcase their expertise and provide educational insights that would position them as thought leaders and experts in their industry. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1759447552313-X44INCWWUEU7SJBO3A68/unsplash-image-Hb6uWq0i4MI.jpg Blog - What is a Blog? - Another distinction worth making is that articles are written by trained journalists. They possess essential skills in research and fact-checking and uphold professional standards like thoroughly verifying sources and avoiding bias. Bloggers, on the other hand, don’t usually have formal training in journalism. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1759448155183-QKWDOD3Z78JIEVKGM9Y3/unsplash-image-xk_kbBWgr4A.jpg Blog - What is a Blog? - I’m not a journalist, nor do I pretend to be. But it’s still important for me to do some fact-checking and ensure my writing is accurate, while also being engaging and educational. Because who wants to read something you can’t trust? https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1759448966589-50DVT9IYGLHZOFDBARCU/unsplash-image-kdcOJb-TUvc.jpg Blog - What is a Blog? - Blogs are more dynamic, which is why they’ve been so popular in the past couple of decades. They’re more conversation-based (something I’ll explain in more detail in a future blog about how to write one). Blogs are typically updated weekly, sometimes daily if inspiration strikes. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1759449126534-822Q8MI8HEMTA0FVLMCC/unsplash-image-Px3iBXV-4TU.jpg Blog - What is a Blog? - A one-page website, for example, might exist solely to promote a single product or to collect emails in exchange for a free lead magnet that can be downloaded. Blogs, on the other hand, are individual entries organized by date or topic. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1759449589902-60EG8GGJT5VVWK5CER8H/unsplash-image-Q8HfuO9udts.jpg Blog - What is a Blog? - And that’s one of the great things about drafting a blog with a specific topic in mind. You learn through research, and you discover new ways of thinking about certain subject matters that are only available through the act of writing about them—something we might be beginning to lose as a result of our over-dependence on AI. https://www.wordsthatmoveminds.com/blog/the-history-of-blogging-1 monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/9e53187a-70c9-461e-be23-bc63631c9c17/unsplash-image-QcMTM_u5Cx4.jpg Blog - The History of Blogging - If you're Gen X or an older Millennial like myself, I'm pretty sure all of this resonates with you. Today, and for the last couple of decades now, we carry libraries in our pockets. Knowledge (if we look in the right places) is right at the tip of our fingers. For better or worse, blogs have led the charge and taken over corners of the internet we simply can't avoid. Blogging has not only kept pace with the rapid expansion of the Internet but also shaped the way we share and consume information. It's become a cornerstone of our digital lives. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1758046039106-BR540YB2LDVDLRJWTVC5/unsplash-image-2o8thFOcpO4.jpg Blog - The History of Blogging - In 2005, the Huffington Post was founded. Though less relevant today, the Huffington Post (HuffPost for short) is widely credited with reshaping online media. HuffPost elevated the blog from a hobby to a pivotal force in digital journalism. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1758046579860-AOBFK933BZEQBVUCBZ5M/unsplash-image-3GZNPBLImWc.jpg Blog - The History of Blogging - The publishing platform experimented with creator payments through a subscription model, which later evolved into the Medium Partner Program in 2017. Writers could now publish their writing behind a paywall, giving them new pathways to earn money directly from their work. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1758046964249-CAC2TZN83VXNK5ARIV23/unsplash-image-CBlCcF-dyGM.jpg Blog - The History of Blogging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordsthatmoveminds.com/blog/the-history-of-blogging monthly 0.5 2026-01-13 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1757435604686-22IBU8X54BWDTHFSWW8H/unsplash-image-76GU53nkLSU.jpg Blog - The History of Blogging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1757438127246-ZJJISLP9QIW0ZGAX335M/unsplash-image-U2hzc-PInqQ.jpg Blog - The History of Blogging - Launched in 1999, Xanga started as a site primarily for sharing book and music reviews. Not long after this, it pivoted toward a journaling format. What set Xanga apart at the time was its emphasis on the social aspects of blogging. Similar to how we use social media today, Xanga users could add friends, subscribe to other blogs, and leave comments. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1757436316448-W46C2VSAIKAC7O8R2ED8/unsplash-image-AP7tG4LTeXA.jpg Blog - The History of Blogging - LiveJournal truly became one of the first platforms to nurture online communities that were centered around varied topics, ranging from fanfiction and personal storytelling to politics and mental health awareness. The innovative journaling platform also offered a “friends list” and community posting that set the stage for many of the social media and blogging sites we see and use today. As influential as it was, LiveJournal eventually waned in popularity soon after the mid-2000s. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1757436878071-MHQUFA6SDL9UL2Q1SJL7/unsplash-image-Q1p7bh3SHj8.jpg Blog - The History of Blogging https://www.wordsthatmoveminds.com/blog/history-of-blogging-part-one monthly 0.5 2026-01-13 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1757009456281-DUDV8BYVSKBHUFDNHRZ8/unsplash-image-FHnnjk1Yj7Y.jpg Blog - The History of Blogging - Personally, I find the story behind blogging fascinating. And I think it’s still packed with value for anyone interested in content marketing (and marketing as a whole) today. Blogs remain a strategic way to establish authority, connect with audiences, and keep your brand’s voice front and center. Ready to see where the story leads? Let’s dig in. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1757011166125-DSXAKNWOHZGBFFWU99BZ/unsplash-image-gAnrjbnRcWM.jpg Blog - The History of Blogging - You could be somewhat vulnerable and genuine. You might write something that would resonate with someone else, in a way that could only show up in writing, and not in a conversation. It was even an ice-breaker, an opportunity for many of us to find our people. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1757011850224-QY806MGYC9ELA6UNM66R/unsplash-image-pkXnO2hWVFI.jpg Blog - The History of Blogging - Then there’s 1994. Nelson Mandela became the president of South Africa. Sony released the PlayStation. Kurt Cobain passed away. O.J. Simpson’s infamous police chase was broadcast live. And for some of the younger ones out there, Justin Bieber and Harry Styles were born. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1757012274784-U8C61JWZOXKSQ6Z5T9K3/unsplash-image-1gnLu_iZTlI.jpg Blog - The History of Blogging - And remember the Y2K scare? 1999 was also the year we officially adopted the term “blog.” Peter Merholz is credited with playfully breaking “weblog” into “we blog” on his own site, which led to the shorter “blog.” The rest… is history. https://www.wordsthatmoveminds.com/blog/3-storytelling-models monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1756235274707-QT8OLQHV7M19K6E2LYMJ/unsplash-image-7Nu_TageB3U.jpg Blog - 3 Storytelling Models - Here, I’ll take it a step further by diving into specific storytelling frameworks that some popular brands are using to shape their most successful marketing campaigns. Just as filmmakers and authors use storytelling to create meaning, brands can leverage it to turn marketing campaigns into stories that resonate with customers. These timeless models are more than just tools. The following frameworks offer a way to do so effectively while still leaving room for authenticity. Let’s dive in to see how these narrative techniques are reshaping the way brands engage and inspire their audiences. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1756238028763-44XE0799FTVRDKH40859/unsplash-image-WpdpUUcbGJM.jpg Blog - 3 Storytelling Models - Mycoskie recognized this as a universal issue and framed it as a relatable, human need: shoes are a necessity, not a luxury. His discovery was the beginning of a movement to address systemic poverty and inequality on a global scale. By identifying this problem, TOMS tapped into an emotional connection with their future customers. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1756238504090-8OE5WJQGTEIDA2V3YFUV/unsplash-image-WtPd5uKKpjA.jpg Blog - 3 Storytelling Models - The campaign wasn’t just about raising awareness. It mobilized participants to become active contributors to solving the problem and encouraged engagement beyond simply purchasing products. TOMS demonstrated that communities could play a tangible role in making a difference, creating both purpose and connection around the brand. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1756238647375-5RPIF0TFRAYUDJ1RL5TI/unsplash-image-iDwGYbnCvss.jpg Blog - 3 Storytelling Models - Today, TOMS represents the idea that small consumer choices can lead to big systemic change, creating a lasting impact in communities around the world. By showcasing testimonials, data, and millions of shoes donated, TOMS illustrates the power of collective action and invites its audience to become contributors to the mission through continued purchases and advocacy. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1756239564914-SLKTWDNRZ0UFGINLUO8X/unsplash-image-suZrL6qVgLA.jpg Blog - 3 Storytelling Models - Example: Patagonia’s entire business model aligns with Simon Sinek’s Why—> How—> What framework, placing environmental protection at the core of its story. They exist to fight the climate crisis and protect the natural world. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1756239583663-IINB8O7GDI5F7I9TTC08/unsplash-image-VL2ZaADNFIU.jpg Blog - 3 Storytelling Models - Example: Patagonia designs durable, ethically produced outdoor clothing, advocates for environmental policies, and donates a percentage of their revenue to environmental causes. They also showcase their commitment to using only sustainable materials and fair labor practices. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1756239648587-FPYM4EL6HBZGAFDYZQ5I/unsplash-image-nhl-aK0vQiM.jpg Blog - 3 Storytelling Models - Present your offerings clearly and explicitly, showing how they fulfill the promises made by your "Why" and "How". Example: Patagonia offers high-performance outdoor clothing and gear, from recycled materials to repairs-on-demand, which supports their broader mission and values. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1756239992230-46GZVI4NF0A7DT8IJVCX/unsplash-image-Ibv3rxgCkUU.jpg Blog - 3 Storytelling Models - Introduce the setting and main character (your target audience). Set the stage by describing your customer's current situation or world. Example: For many vegans and environmentally conscious consumers, Oatly is often seen as a disruptor in the dairy industry. They’ve crafted a narrative rooted in humor and sustainability. For decades, the dairy industry has dominated the "milk" category, contributing to significant environmental degradation, animal welfare concerns, and greenhouse gas emissions. Yet, many consumers were not aware of these impacts, or simply lacked accessible alternatives. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1756240305640-2S2XZ94T0SQ9FSV5S16F/unsplash-image-YdN-pkSOtVU.jpg Blog - 3 Storytelling Models - With its creamy texture, delicious taste, and sustainable process, it completely upended the traditional idea of milk. More than just a product, Oatly’s introduction came with a bold and quirky voice that challenged outdated norms and reframed what plant-based milk could be. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1756240438996-7VLZCEAMX3BG36NF33SL/unsplash-image-Ie8k7RgNYmU.jpg Blog - 3 Storytelling Models - Example: Until finally, Oatly became a household name and an emblem of modern sustainability. The brand inspired millions to drink differently, reduce their reliance on resource-intensive dairy, and feel empowered by their choices. With Oatly leading the charge, oat milk is now one of the most popular plant-based alternatives, with a growing number of conscious consumers aligning their values with their purchases. By delivering a purpose-driven product wrapped in humorous, highly relatable storytelling, Oatly established itself as much more than just a milk company. It became a cultural movement. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1756240894871-GA36KZ4CO4W38QS82K5V/unsplash-image-EP6_VZhzXM8.jpg Blog - 3 Storytelling Models - The lesson is pretty clear: Authenticity and Emotional Connection are what really stick with People. Frameworks like the Three-Act Structure, the Golden Circle, or the Pixar Technique aren’t meant to box you in. Think of them as tools to help you create stories that connect on a deeper level. https://www.wordsthatmoveminds.com/blog/adapting-story-principles monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1755291187520-PTXPB65E6UT2E938CSDK/unsplash-image-_PshNniKRy8.jpg Blog - Adapting Story Principles - His response? An awkward half-smile while reluctantly extending his arm to shake my hand. Then he unceremoniously walked away. Not a single word. But, I shouldn’t have been too surprised, given his reputation as a shy and self-effacing recluse, whom I was lucky enough to see face to face at a local grocery store. It was a reminder that underneath the veil of mystery and eccentricity, he’s still a human being, just like me. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1755710351713-PV00PT5ENIFJHSUKDHFX/unsplash-image-YLMdP39mYko.jpg Blog - Adapting Story Principles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordsthatmoveminds.com/blog/narrativesthatconnect-twzhm monthly 0.5 2026-01-13 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1754595584355-D1UGVK6BHGYRPI33C9C7/unsplash-image-EOQhsfFBhRk.jpg Blog - Storytelling in Action - And let's be real: There's a ton of content out there, which could take quite a bit of time to sift through. My wife and I usually watch a slew of trailers, realize an hour has passed, and give up. We figured we'd leave the preview autoplay as is and set a time limit before deciding on something to watch. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/2320579a-c833-4d17-bb63-07c47d78d692/Madam+C.J.+Walker.jpg Blog - Storytelling in Action - In the clip, Madam C.J. Walker addresses a group of Black women, passionately sharing her journey from struggle to success. Being orphaned at a young age, enduring poverty, and confronting hair loss that damaged her confidence. She connects her hardships to the women she's speaking to, offering understanding, hope, and empowerment. Her heartfelt invitation to try her product, "Wonderful Hair Grower," isn't just about hair; it's about reclaiming dignity, confidence, and opportunities for Black women in a society that seeks to diminish them. Through her story, she inspires the women to envision a better future for themselves. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1754602022681-BA2TFPVDQ1NCJ317O9SB/unsplash-image-2gVgVf5CNAE.jpg Blog - Storytelling in Action - Why? Because they're able to imagine themselves in the storyteller's shoes. Walker wasn't just sharing a personal story about her life. She described her pain and insecurities. She shared her transformation. The women listening to her not only felt seen through her experiences, they're now motivated to do something about it for themselves. https://www.wordsthatmoveminds.com/blog/narrativesthatconnect monthly 0.5 2026-01-13 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/c1534d1d-82f0-463c-9a51-0a8c47fd1a01/unsplash-image-Z2bJeJQRbW0.jpg Blog - Narratives that Connect on a Deeper Level - Because long before we were "content writers" or "brand storytellers," we were human. People with personal and meaningful stories to share. And if your story doesn't have your heart in it, then why tell it at all? https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1754597592530-TVY819TZ48Y7YDK6GQQZ/unsplash-image-H5Ffv4I5ZMI.jpg Blog - Narratives that Connect on a Deeper Level - Who couldn’t relate to these characters on some level? Like all great Pixar features, Toy Story has emotional depth. It connected with audiences across generations, and was more than just children’s entertainment. In the end, it was a universal story about growth and self-discovery. https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1754329439758-2WIMH0GMRIPAMWEDDDIJ/unsplash-image-xb88ojtIz6Q.jpg Blog - Narratives that Connect on a Deeper Level https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/ff4bedbb-37bb-42a8-adb9-c924e5325118/unsplash-image-S3JdHNXSfnA.jpg Blog - Narratives that Connect on a Deeper Level - As a storyteller, you should build trust by making your audience feel seen, heard, and valued. It’s about connection. And genuine, authentic storytelling is a bridge to that connection. https://www.wordsthatmoveminds.com/contact daily 0.75 2026-01-28 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1769563256287-IBB0OALL69JGHGD0CQBY/unsplash-image-4rDCa5hBlCs.jpg https://www.wordsthatmoveminds.com/about daily 0.75 2026-02-26 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1745515850924-NI2GBMKCKMM3V1B5GVRI/unsplash-image-PfqPmJyKsKQ.jpg https://www.wordsthatmoveminds.com/home daily 1.0 2026-01-28 https://www.wordsthatmoveminds.com/portfolio daily 0.75 2026-01-28 https://www.wordsthatmoveminds.com/styles daily 0.75 2025-08-16 https://www.wordsthatmoveminds.com/books daily 0.75 2026-01-28 https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/e2b73e80-2a67-4e24-b797-06b7b2ddd1c2/unsplash-image-FDzRG30DeVM.jpg https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/ce793741-4676-47f3-96bf-535f46bc6e83/Building+A+Story+Brand.jpg Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/8c957243-86ce-4e3f-8854-d837924936a8/Copywriters_Handbook.jpg Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/8d804aa1-9254-44da-b492-d817feab7256/Influence.webp Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/8ad05ff9-5d85-4357-b735-c7799bcbe64a/Invisible_Influence.jpg Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/53570005-448f-4e79-a2c1-1533bdf87b73/Creative_Act.jpg Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/06b854b8-d073-4788-ae0d-4d389dfc90f2/Very-Good-Copy.png Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/fed0110e-b2bd-448c-b091-34a7a478c2fd/brand-benefits-playbook.jpg Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/70a05be4-2b36-4b56-932a-8e92c482a4c7/Catalyst.jpg Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/47df4956-5cac-42a4-a557-7f37e5c1f3f0/Everybody_Writes.jpg Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/d51985cb-0248-41ad-9ee1-e32fb7e008ac/Writers_Journey.jpg Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/945985c1-e85b-4425-80b0-a53330f67b77/High_Impact_Content.jpg Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/0716d436-5de0-4e7b-b40c-ca730bd17f91/Obsessed.jpg Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/07cd7cae-2ef4-4d1b-a310-63573946a271/Magic_Words.jpg Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/550b8fd2-1cf2-499a-81e9-568b8aff6f00/Story_Solution.jpg Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/e219017c-3de8-4d16-b498-9a49b1342362/Story.webp Books https://images.squarespace-cdn.com/content/v1/680a685c931e790c6098fb4d/1769560883994-AGXKXZU48AB9WVEDP8PU/unsplash-image-0eTLk6dA_Ds.jpg